It’s Down To You.

I have not had the opportunity to write much over the past months because of a family commitments taking up a most of my time.  However, now that things have hopefully settled down I hope things will return to normal and I can get back into what I love doing best.

Even though I have not been able to post anything here, I have been staying in touch with the marketing world by reading as many emails about what happening in our world.

I feel that I must comment on one of the least appealing types of email I have seen being receiving regularly over my type away is from the less scrupulous types of marketer who is offering the “make heaps of money on autopilot without having to lift a finger to do it”" type of product.  These “goodies” can be offered in a variety of forms such as those promise to drive traffic to your websites from magical sources or a ready made money spinning website offering a product in a competitive niche to mention two of the more prevalent sorts of product.

These products seemed tobe aimed at marketers who are new to the business and are ready to part with their money when they see the sales letters showing fantastic projections for the profits they can expect make.    Unfortunately, what these type marketers know is that many of the  readers of their emails are willing blinded to be by the “facts” presented to them.  They usually will buy the product  fired up by the content of the sales letter and their own desire to make money as quickly as possible without thinking things through properly.

Having been stung in the past by these products due to my own lack of experience, I can now look at these “opportunities” with a lot more caution.  For those  of you who have gained wisdom and experience with time will know how to treat such offers.  But to those of you who are still new, take care, like any offers you may see in the offline world, if it seems too good to be true it probably is!

Think of things in this way, if you were to find a way to attract lots of potential customers to buy your products would you tell everyone else how to do so for what would seem a silly price?

I don’t think so!

What these people are doing with these emails is  to appeal to deepest desires of the recipient with the sole intent of  themselves making a  quick profit from the hopes of others.  Now let me say before anyone comments that I  that  not all marketers are motivated in this manner and that there many who are willing to give good advice and teach sound methods.  But how many of us have be burned in the past by the the opportunist preying on our lack of knowledge as the new?

Like all businesses, Internet marketing is learned through experience, (good and bad), and those expecting to to find a quick route to riches may find more often that the “push button” approach will as often as not end up with them feeling disillusioned and poorer for their efforts.

Keep in mind your own hard work and experience will reward you much more than false promises of  quick and easy riches from someone else.

2 Responses to “It’s Down To You.”

  1. Hi Will, you make a very important point for the new Internet Marketer to take heed of – there really are no quick returns. Making any larger amounts of money on here takes time and effort. Nice post, good luck for 2011.

    Enjoy the journey.

    Mandy

  2. Hi Will,

    Points well made on a number of fronts. I also had to take a rather long time out from marketing due to medical retirement and family issues. I’m now madly trying to get back on track! As regards the email inbox filling up with offers from get rich quick marketers targeting online beginners it really makes my blood fizz. I noticed that John Thornhill published a post the other day saying much the same thing. I think the message for beginners is “If it seems too good to be true, then it is too good to be true!!!” Ask yourself what you are being sold and do you really, really need it? If the answer to those two questions is “I’m not sure what I am buying” and “No, I don’t really need it” then don’t click the payment button. If you buy under those circumstances the product will only sit in a lonely corner of your hard drive and despite many promises to yourself, you will never actually use it. I have also learnt this the hard way and now only buy when I believe the product is absolutely necessary for my continuing education or is from a trusted source. Great post, hang in there!

    Best Wishes

    John Chadwick

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